Visitor Links

Melbourne Main Street Fall Festival 2010

This event seeks to enhance the sense of community for residents and visitors of the City of Melbourne – Event activities are being carefully chosen to address all age groups. While FUN is a major objective of the event, so is the idea of providing BENEFIT to the city and its residents. Some sample activities include:

  • Concerts for different age groups – Kids, tweens, young adults, and baby boomers
  • Job Fair
  • Fundraising opportunities for local non-profits
  • Free finance workshops addressing mortgage, credit, and employment issues
  • Dance marathon
  • Art and craft shows
  • Specialized vendor booth sections: Art of… fashion, living, finance, literature, entertainment…
  • Kid’s Zone with paintball range, petting zoo, rides and hands on activities
  • 40’x120’ food and beverage tent PLUS food and beverage vendors on the street

Dates and Hours
October 1, 2010 – 6:00 pm – midnight
October 2, 2010 – 10:00 am – midnight
October 3, 2010 – 10:00 am – 5:00 pm

Description
Melbourne Main Street Fall Festival will be about Family, Food, and Fun. Scheduled for October 1 through 3, the event expands the Melbourne Master’s of Art Festival that has been running in Downtown Melbourne on this weekend for 16 years. Along with the expansion came the need for a new name that covered more of the activities that will now be offered during the three-day run. Organizers are planning for 50,000 participants over the course of the weekend, including visitors from neighboring counties.

The theme of the festival will be “The Art of…”, under which a number of “programs” are being designed. A program includes booth vendors as well as activities centered around the program theme.

  • Beauty Program - Booths (salons, plastic surgeons, make up, beauty supply stores, spas, etc.), Hair / Make up competition and demonstrations
  • Caring Program - Booths for non-profit organizations (Humane society, churches, animal rescue programs), A portion of the proceeds from the event will be donated to “Promise”, Non-profits will be given opportunities for fundraising activities during the event
  • Craft – Booths, Craft workshops, Street Carpets – Inspired by the South American tradition of sawdust street carpets during Holy Week, non-profit organizations and local businesses will be given the opportunity to sponsor and create a colored sand or sawdust street carpet during the event. Street carpets will adorn several downtown streets and be a vehicle for fundraising and competition. A street carpet workshop will be conducted 2 months prior to the event for all participants.
  • Entertainment – Booths (dance instruction schools, dancewear retailers, theatres, music stores, comedy club, Brevard symphony orchestra, other musicians); Live music – Gated Live concerts Friday night (50s/60s/70s theme), Saturday morning (Tweens), Saturday night (a current Top 20 artist), and Sunday morning (Children), Dance/theater workshops and demonstrations at Henegar theater and event stages: belly dancers, zumba, salsa, ballroom, jazz, ballet, and more; Dance marathon in Food and Beverage tent; Street performers: mimes, storytellers, street musicians, etc.
  • Fashion Program - Booths (Bridal, costume shops, retail clothing, uniforms, etc.), Fashion Shows on event stage
  • Finance Program - Booths (banks, accountants, CPAs, etc.), finance workshops for different age groups at the meeting
    rooms in the Henegar Center, Job Fair
  • Health Program - Booths (massages, acupuncture, gyms, yoga, hospitals, doctors, spas), Demonstrations and workshops
    Innovation and Technology Program - Booths (Seeking local technology companies, schools, US military, NASA), Exhibits - Airplane models, submarine, NASA, technology competition for universities and schools, army equipment
  • Living Program - Booths (home builders, decorators, furniture, landscaping, home improvement contractors and stores), Do it yourself workshops
  • Food and Beverage - Booths (food vendors, beer carts); Kick off Patron/Sponsor VIP party – Friday evening, ticketed event (tickets included in sponsorships and for sale at $100 per person) at the Food and Beverage tent; Food and Beverage tent will seat 600. 10 bars available with different alcoholic and non-alcoholic drinks; Cooking demonstrations on stage or at food and beverage tent; Saturday and Sunday themed brunches; Wine Down Art/Wine pairing last two hours of event
  • Master’s of Art - Art booths, Student Art Show, Art workshops and demonstrations
  • Kid’s area - Petting Zoo, PaintBall shooting range, Rides, Entertainers, Hands on experiences

Preliminary Schedule

October 1

  • 4:00 - 6:00 Booth and stage set up
  • 5:00 – 12:00 Patron registration
  • 6:00 – 9:00 Fall Festival Kickoff Party - Sponsors, Patrons, Artists will meet to celebrate the opening of the event. (ticketed event)
  • 4:00 – 12:00 Beer Garden Tent open – Live entertainment
  • 9:00 – 12:00 BABY BOOMERS Concert and Street Party (ticketed event)
  • 9:00 – 12:00 Hospitality tent open to the public

October 2

  • 10:00 am Booths and Programs open
  • 10:00 Themed Brunch (ticketed event)
  • 10:00 Street Carpets creation starts
  • 11:00 Tweens Concert at stage
  • 12:00 Dance Marathon starts at Hospitality tent
  • 5:00 Food/Beer/Wine Fest begins
  • 9:00 – 12:00 GEN X / GEN Y concert (ticketed event)

October 3

  • 10:00 Booths and Programs open, Food and beverage tent open
  • 10:00 Street Carpet Demonstrations and public participation
  • 11:00 Themed Brunch
  • 11:00 Kids Concert at stage (ticketed)
  • 3:00 – 5:00 Wine Down Food and Wine Tasting – Take one last stroll down the artists’ booths and stop for complimentary wine samples along the way. 10 wines. $10

Sponsorships
Sponsorships are currently being sought. Please feel free to review or pass along the sponsorship information to anyone you know, or invite them to contact Kris Ellis at kris@vapormelbourne.com, or Karin Lindsay at klindsay@corplanservices.com